Scaling HR in Growing Companies: From Founder-Led to Professionally Managed
Growth exposes the limits of informal HR structures. Building a professional people function requires experience and strategic clarity.
When Informal HR Stops Working
Every company starts without a formal HR function. Founders handle hiring. Office managers process payroll. Employment contracts get pulled from templates found online. For a while, this works. The team is small, everyone knows everyone, and decisions get made over lunch. Then growth happens, and the cracks appear.
The first inflection point typically arrives somewhere between 30 and 50 employees. At this scale, the founder can no longer maintain direct knowledge of every person's performance, compensation, and situation. Hiring decisions become inconsistent because there is no structured process. Onboarding varies depending on who happens to be available. The first compliance gaps emerge: working time records are incomplete, employment contracts are missing required clauses, or a new hire's role description bears little resemblance to what they actually do.
The second inflection point hits harder, usually around 100 to 200 employees. By this point, the company likely has middle management, multiple teams, and possibly multiple locations. HR needs have bifurcated into operational and strategic: someone must handle the day-to-day administration, but the business also needs thought leadership on org design, talent development, and culture. Neither of these is happening well if HR is still being managed by a generalist office manager or a well-intentioned but overwhelmed founder.
German-Specific Legal Triggers
In Germany, growth does not just create operational challenges — it creates legal obligations that activate at specific employee thresholds. Understanding these triggers is essential for any company scaling in the German market.
The Betriebsverfassungsgesetz (BetrVG) allows employees to elect a works council once a company reaches five permanent employees. This is not automatic — employees must choose to exercise this right — but international companies are frequently caught off guard when it happens. Once a Betriebsrat exists, it carries statutory co-determination rights over a broad range of HR decisions, from working time arrangements to dismissals. A company that has been operating informally suddenly faces a structured legal relationship that requires experienced management.
The Nachweisgesetz (NachwG), significantly amended in August 2022 following the EU Transparent and Predictable Working Conditions Directive, now requires employers to document a comprehensive list of employment terms in writing and provide them to employees on the first day of work — not within a month, but on day one for the most critical elements. The required disclosures include working hours, place of work, remuneration details, notice periods, probationary period duration, and applicable collective agreements if relevant. Violations can result in fines of up to 2,000 euros per case. Companies that have been using informal offer letters or loosely drafted contracts will need to revise their entire template library.
Working time recording is another area where informality creates legal exposure. The Bundesarbeitsgericht ruled in September 2022 (1 ABR 22/21) that employers in Germany are obligated to record the working hours of all employees systematically — not just overtime, but all hours. This decision, grounded in a reinterpretation of the Arbeitsschutzgesetz (ArbSchG), accelerated regulatory pressure on companies that had relied on trust-based arrangements. A growing company without a functioning timekeeping system is operating outside current legal expectations.
What Scaling HR Actually Means Operationally
Scaling HR is frequently misunderstood as a documentation exercise: write the handbook, buy the HRIS, hire a recruiter. These are necessary but not sufficient. The real work is structural.
Organizational design is the starting point. As a company grows, roles that were held by versatile generalists need to be clarified, scoped, and linked to a reporting structure that actually functions. This means working with leadership on where decisions are made, how many direct reports are manageable, and what the HR function itself should look like at the next stage of growth.
Hiring process is typically the most urgent operational issue. Reactive hiring — posting a job when a gap becomes critical, interviewing without a structured scorecard, making offers based on gut feel — produces inconsistent quality and exposes the company to discrimination claims under the Allgemeines Gleichbehandlungsgesetz (AGG). A scaled HR function builds structured job profiles, defines competency frameworks, trains interviewers, and tracks pipeline data.
Performance management moves from informal feedback to something that can be applied consistently across teams. This does not mean introducing a cumbersome annual review process — many of the best companies at this stage adopt lightweight quarterly conversations with structured documentation. What matters is that managers have a common framework and that compensation decisions are linked to performance in a way that employees can understand.
Documentation and compliance must be addressed systematically. This means auditing existing employment contracts against NachwG requirements, ensuring working time records exist, reviewing any internal policies that have evolved organically, and confirming that data processing activities involving employee data comply with BDSG and GDPR obligations.
Why Interim HR Leadership Is Often the Right Model for This Phase
When a company reaches the first or second inflection point, the instinctive response is to hire a permanent HR leader. This is sometimes right but often premature. The company may not yet know what kind of HR leader it needs, at what level, or with what priorities. Hiring the wrong permanent leader — whether too junior, too operational, or from the wrong industry — is a costly mistake that can set the function back by 18 months.
An experienced interim HR leader can enter the company quickly, typically within two to three weeks, assess the current state honestly, and build the foundation without the political complexity of a new permanent hire trying to establish themselves. The interim mandate might run four to eight months. During that time, the right interim will set the compliance house in order, build the core processes, define what the permanent role should look like, and potentially help recruit and onboard their successor.
The day rate for a senior interim HR professional in Germany typically ranges from 1,200 to 1,800 euros depending on seniority and scope. For a six-month mandate at three days per week, the total investment is roughly 90,000 to 130,000 euros — comparable to the first-year salary cost of a permanent HR director when employer social security contributions are included. The difference is that the interim delivers a defined outcome in a defined period, rather than a permanent headcount that the company may not yet be ready to absorb.
How to Sequence Priorities
Not everything can happen at once, and trying to do everything simultaneously usually means nothing gets done well. The right sequence for scaling HR follows a clear logic.
Compliance comes first. Fix the employment contracts, establish working time recording, address any immediate legal exposure. This is not glamorous work, but it is the foundation. A company with compliance gaps cannot run a credible employer brand or a disciplined performance process.
Process comes second. Standardize hiring, onboarding, and the basic management toolkit. Give managers what they need to do their jobs consistently. Build the documentation infrastructure.
Talent strategy comes third. Once the operational foundation is stable, the company can think seriously about employer branding, learning and development, succession planning, and the cultural architecture it wants to build.
Signs the Transition Is Complete
The transition to a permanent HR leader is complete when the company has a clear sense of what the function needs to do, at what level of seniority, and what kind of leader will fit the organization. You should be able to write a job description that reflects a real role rather than a wish list. The compliance infrastructure should be in place. Core processes should be documented. Managers should have basic training on HR fundamentals.
At that point, hiring a permanent HR director or CHRO becomes a genuine strategic conversation rather than an emergency response. The function is no longer running to catch up — it is positioned to lead.
Written by
Andrea Wexel
Founder, Wexel Consulting
